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Legal Guidelines for Growing Your Retail Business

Legal Guidelines for Growing Your Retail Business

Tuesday, May 18, 2021 ~ 2:30PM - 3:30PM

Presented by Jeff Baird, Esq. of Brown & Fortunato

“Leave it to Beaver” has been replaced by “Modern Family.” The old way of running a DME business
no longer works. With stringent documentation requirements, lower reimbursement, and
post-payment audits, Medicare fee-for-service should only be a component of the supplier’s total
income stream.

There are 78 million Baby Boomers retiring at the rate of 10,000 per day. Boomers are accustomed
to paying for things out-of-pocket. And most Boomers want the “Cadillac” product - not
the “Cavalier” product - so they can have an active lifestyle well into their 80s. The successful
DME supplier will be focused on selling upgrades, utilizing ABNs, and selling “Cadillac” items for
cash. These retail sales may take place in a store setting, through a kiosk, or over the Internet.
When selling products for cash, there are a number of requirements that the DME supplier must
meet. This program will discuss these requirements, including the following:

1. state licensure;
2. selling Medicare-covered items at a discount off the Medicare allowable;
3. obtaining a physician prescription;
4. collection and payment of sales and/or use tax;
5. qualification as a “foreign” corporation;
6. required notification to a Medicare beneficiary even though the supplier does not have a PTAN; and
7. complying with federal and state telemarketing rules.

Lastly, this program will discuss the benefits of setting up a separate legal entity through which
the retail business will be operated.

PRICE: MEMBER $99.00 | NON-MEMBER $129.00

PDF registration form is also available. Online registration closes May 17, however you can reach out to Tilly Gambill, tillyg@aahomecare.org to see if space is still available.

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