Aggressively Moving Into the Retail Market

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Aggressively Moving Into the Retail Market Event Image

Thursday, February 15, 2018 ~ 2:30PM - 3:30PM

Webinar Presented by Jeffrey Baird, Esq. of Brown & Fortunato

A DME supplier can no longer survive while being dependent on Medicare fee-for-service. With competitive bidding, stringent documentation requirements, lower reimbursement, post-payment audits, and the fact that Medicare is tightening its purse strings, Medicare fee-for-service should only be a component of the supplier’s total income stream. There are 78 million Baby Boomers (people born between 1946 and 1964); they are retiring at the rate of 10,000 per day. Boomers are accustomed to paying for things out-of-pocket. And most Boomers want the “Cadillac” product - not the “Cavalier” product - so they can have an active lifestyle well into their 80s. The successful DME supplier will be focused on selling upgrades, utilizing ABNs, and selling “Cadillac” items for cash. These retail sales may take place in a store setting, through a kiosk, or over the Internet.

Even when Medicare is not the payor, there are a number of requirements that the DME supplier must meet. This program will discuss the federal and state requirements that the DME supplier must meet as it sells DME at retail. These requirements include:

1. required notification to a Medicare beneficiary even though the supplier does not have a PTAN;
2. selling Medicare-covered items at a discount off the Medicare allowable;
3. state licensure;
4. collection and payment of sales and/or use tax;
5. qualification as a “foreign” corporation;
6. obtaining a physician prescription; and
7. complying with federal and state telemarketing rules.

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Price: Member $99.00 | Non-Member $129.00

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