In April 2021, AAHomecare started work on a sustained earned media campaign focusing on the essential, high-value care that HME provides and underscoring the critical need to support our industry. Those efforts have led to more than 50 interviews of HME professionals and 150 high visibility media placements in print, online, and on television. Our partner in this effort, Keybridge Communications, estimates the audience reach for these stories at nearly 130 million people across 26 states and District of Columbia. AAHomecare encourages providers to share these articles and interviews with legislators and payers to help tell your story. We also invite you to view a compilation of media interviews along with video resources available here:
Value of Homecare
- The International Business Times (Online) 6/06/2021
- Politics On The Edge (Onley, VA) 6/16/2021
- The Chat on KGNC and News Channel 10 (Amarillo, TX) 6/28/2021
- The Andy Caldwell Show (Santa Maria, CA) 7/01/2021
- Virginia Focus (Washington, DC) 7/30/2021
- NBC LX (National) 8/25/2021
- WHNT-TV/CBS 19 (Huntsville, AL) 9/15/2021
- WAFF 48 News (Huntsville, AL) 9/17/2021
- Montgomery Advertiser (Montgomery, AL) 12/26/2021 (Paywall)
- KFBK-AM 93.1 (Sacramento, CA) 9/21/2021
- CalMatters (Sacramento, CA) 11/22/2021
Supply Chain Issues
- InsideSources (Washington, DC) 10/06/2021
- The Center Square (Chicago, IL) 6/07/2021
- Crain's New York Business (New York, NY) 6/17/2021
- Spectrum News Albany (Albany, NY) 1/4/2022
- Spectrum News 1 (Holly Springs, NC) 1/27/2022
- Spectrum News 1 (Holly Springs, NC) 4/14/2022
- KKFN-FM 104.3 (Greenwood Village, CO) 5/29/2022
- KOSI 101.1 (Denver, CO) 5/29/2022
- KYGO-FM 98.5 (Greenwood Village, CO) 5/29/2022
- NBC25 (Flint, MI) 7/5/2022
- Woodburn Independent (Woodburn, OR) 8/27/2022
- Business Tribune (Portland, OR) 8/27/2022
- Spot on Oregon (Portland, OR) 8/29/2022
- ABC Detroit (Southfield, MI) 12/21/2022
Reimbursement Challenges
- STAT (Boston, MA) 7/02/2021
- KHN Morning Briefing (Washington, DC) 7/02/2021
- Administration for Community Living (Washington, DC) 7/02/2021
- Buffalo News (Buffalo, NY) 3/22/2022
- Detroit News (Detroit, MI) 5/16/2022
- Medical Economics (North Omsted, OH) 7/18/2022
- The Center Square (Chicago, IL) 6/07/2021
- Crain's New York Business (New York, NY) 6/17/2021
- Modern Healthcare (Chicago, IL) 8/1/2022
Personnel Shortages
- Fox News (New York, NY) 3/21/2022
- Yahoo News (Sunnyvale, CA) 3/21/2022
- Fox Wilmington (Wilmington, NC) 3/21/2022
- Kaiser Health News (Washington, DC) 3/22/2022
Need to Strengthen Home-Based Care
- Tampa Bay Times (St. Petersburg, FL) 2/25/2022
Payer and State Issues
Oklahoma Managed Care Organization Fight (Victor Clay): KRMG-AM (Tulsa, OK) 5/17/2021
Interview with Dayton Daily News -- Maria Matzik (Maria Matzik): Dayton Daily News (Dayton, OH) 5/20/2021
Higher Costs in HME Supply Chain (Alex Keiseman, Seth Lane, Tom Ryan, John Quinlan): The Center Square (Chicago, IL) 6/07/2021; Crain's New York Business (New York, NY) 6/17/2021
Pitch on Louisiana's New Ventilator Protections Law (David Chandler): KPLC-TV/NBC 7 (Lake Charles, LA) 8/20/2021; HomeCare Magazine (National) 8/24/2021
- VA Medically Fragile Children Virginia must fund critical care to medically fragile children – op-ed by Melinda Phillips president and CEO of Thrive Skilled Pediatric Care and Laura McGrath, founder of Our Special Lives (Richmond Times Dispatch – Feb. 4, 2023 – also run in the Virginian-Pilot on Feb. 4). These are the two largest-circulation papers in Virginia.
- As hospitals fill, some families are caring for their children at home. That's creating a new challenge. (WTVR-TV Richmond – Feb. 2, 2023)
- Virginia faces critical shortage in at-home pediatric pulmonary care (Augusta Free Press – January 30, 2023)
- Virginia families seek state funding to afford medical supplies for children with disabilities (Virginian-Pilot – Feb. 4, 2023)