Retail Work Group

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AAHomecare’s Retail Work Group focuses on how the HME Industry can better connect with target markets and meet customer needs and desires beyond the barriers of insurance.

With 10,000 boomers turning 65 every day, a shift is happening in the HME marketplace.  A stark contrast from the generation before them, this demographic is interested in finding solutions that enable them to maintain the lifestyle and independence they love—and they aren’t afraid to pay for it.  Uninhibited by the boundaries of insurance, boomers are looking for HME and services built to meet their needs and desires, not the HCPCS code.

Each month, the Work Group meets by video conference to tackle a particular area of focus.  The group discussion is guided by an expert facilitator who shares best practices and strategic and tactical opportunities that Work Group members can consider adopting to strengthen their business and engage with customers in meaningful ways.

2019 Schedule
  • January 10: “Branding from the Inside-Out: Defining Your Message for the Retail Consumer” by Kirsten Delay (KMD Strategic Management Solutions)
  • February 14: “Suppliers’ Perspective: Focusing on Strong Vendor Relationships” by RJ Poonawala (Spring Branch Medical Supply), Alex Anderson (Oswald’s Pharmacy), and Greg McGough (Medical Xpress)
  • March 28: “Diving Deeper into the Legal Aspects of Retail” by Jeff Baird (Brown & Fortunato)
  • May 9: “Driving Customer Engagement through Successful Events & Campaigns” by Renae Storie (Pride Mobility Products)
  • June 13: “Designing a Storefront Based on Your Company’s Retail Focus” by Tim Rutti (Valley Medical Supplies)
  • July 11: “Taking Aim on Your Audience: What You Need to Know About Geotargeting” by Christina Throndson (Forbin)
  • August 8: “Marketing ROI—Make Your Investment Measure Up” by Mike Scarsella (Compass Health Brands)
  • September 12: “Finding Your Retail Niche” by Kevin Brown (All-Star Medical)
  • November 14: “Learning the Voice of the Customer/End User with Disabilities” by Lisa Wells (Cure Medical) & Jenn Wolf (disability advocate)
  • December 12: “Retail Myths vs Realities” by Ashley Plauché (AAHomecare) 

The Retail Work Group is being chaired by Nancy Froslie (Sanford Healthcare Accessories); Seth Johnson (Pride Mobility Products) is Vice Chair.  The Retail Work Group is open to any AAHomecare member, so please reach out to AAHomecare’s manager of government affairs Ashley Plauché if you would like to learn more and get involved!

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