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In April 2021, AAHomecare started work on a sustained earned media campaign focusing on the essential, high-value care that HME provides and underscoring the critical need to support our industry.  Those efforts have led to more than 50 interviews of HME professionals and 150 high visibility media placements in print, online, and on television.  Our partner in this effort, Keybridge Communications, estimates the audience reach for these stories at nearly 130 million people across 26 states and District of Columbia. AAHomecare encourages providers to share these articles and interviews with legislators and payers to help tell your story. We also invite you to view a compilation of media interviews along with video resources available here:



Value of Homecare
Supply Chain Issues
Reimbursement Challenges
Personnel Shortages
Need to Strengthen Home-Based Care
Payer and State Issues
  • Oklahoma Managed Care Organization Fight (Victor Clay): KRMG-AM (Tulsa, OK)    5/17/2021

  • Interview with Dayton Daily News -- Maria Matzik (Maria Matzik): Dayton Daily News (Dayton, OH)    5/20/2021

  • Higher Costs in HME Supply Chain (Alex Keiseman, Seth Lane, Tom Ryan, John Quinlan): The Center Square (Chicago, IL)    6/07/2021; Crain's New York Business (New York, NY)    6/17/2021

  • Pitch on Louisiana's New Ventilator Protections Law (David Chandler): KPLC-TV/NBC 7 (Lake Charles, LA)    8/20/2021;  HomeCare Magazine (National)    8/24/2021


  • VA Medically Fragile Children Virginia must fund critical care to medically fragile children – op-ed by Melinda Phillips president and CEO of Thrive Skilled Pediatric Care and Laura McGrath, founder of Our Special Lives (Richmond Times Dispatch – Feb. 4, 2023 – also run in the Virginian-Pilot on Feb. 4).  These are the two largest-circulation papers in Virginia.
  • As hospitals fill, some families are caring for their children at home. That's creating a new challenge. (WTVR-TV Richmond – Feb. 2, 2023)
  • Virginia faces critical shortage in at-home pediatric pulmonary care (Augusta Free Press – January 30, 2023)
  • Virginia families seek state funding to afford medical supplies for children with disabilities (Virginian-Pilot – Feb. 4, 2023)